The Indiana Fever are no longer just a rebuilding WNBA franchise — they’re quickly becoming a marketing juggernaut, thanks to their two rising superstars, Aliyah Boston and Caitlin Clark. With both players now landing career-defining endorsement deals, the Fever’s national profile is soaring beyond the hardwood.
⭐ Aliyah Boston – The Power & Purpose Deal
Aliyah Boston, the 2023 WNBA Rookie of the Year, has signed a landmark dual endorsement deal with Under Armour and Dove Women+Care, spotlighting her as a force for both athletic excellence and social empowerment. Under Armour’s new campaign, “Unbreakable: The Boston Standard,” positions her as the face of their women’s performance line, including a signature training shoe and apparel collection tailored for post players. It’s a historic step — Boston becomes the first WNBA forward to receive a UA signature series.
Meanwhile, her partnership with Dove aligns with her off-court passions: self-worth, representation, and body positivity. Their campaign, “Beauty in Strength,” showcases Boston’s journey from the U.S. Virgin Islands to becoming an All-Star, emphasizing confidence and mental health advocacy. Both brands have also pledged support for community outreach programs co-led by Boston, including youth basketball clinics and self-esteem workshops.
“Aliyah’s voice reaches far beyond the court,” said a Dove spokesperson. “She’s redefining what strength and beauty look like — and inspiring a generation.”
🌟 Caitlin Clark – The Superstar Signature Deal
Caitlin Clark, the electrifying rookie and collegiate scoring legend, has officially launched her signature Nike shoe, called the “Nike Elevate: CC1.” This makes her only the third WNBA player in history to receive a signature sneaker deal while still in her rookie season. The shoe will be backed by a massive multimedia campaign titled “Fearless”, set to air during NBA and WNBA broadcasts. Her Nike deal is reportedly worth over $10 million and includes community initiatives, personalized merch drops, and future collabs.
Additionally, Clark has added Gatorade, State Farm, and Beats by Dre to her expanding portfolio, making her one of the most marketable athletes in women’s sports. Her presence in national ads alongside NBA stars is putting the Fever brand front and center on screens across America.
Together, Clark and Boston are not only transforming the Indiana Fever into a playoff contender — they’re building a cultural brand. Their growing influence, charisma, and endorsement power are rewriting the narrative for women’s basketball, proving that Indiana is now a destination for talent, attention, and business.